“Working with SpinX has been a game-changer. Their team is thoughtful, professional, and deeply insightful. Not only do they deliver results that are among the best we’ve seen — especially in user retention and quality — but they do so with consistently low, profitable CPIs. We highly recommend SpinX to any app business aiming to scale with quality.”
– Ivan Dominik // Senior Performance Specialist
About Sofascore
Sofascore is a globally recognized app for real-time sports scores, stats, and performance analytics — used by millions of fans across over 20 sports and 11,000 leagues and competitions. With advanced features like player heatmaps, momentum graphs, and in-depth match analysis, Sofascore goes far beyond the scoreboard, offering sports lovers a premium second-screen experience.
Whether you’re following the Premier League, NBA, or ATP tennis, Sofascore provides data-driven insights in a sleek, intuitive interface. With its strong focus on UX and localized content, it’s no wonder Sofascore has grown into one of the most downloaded and loved sports apps worldwide.
Goal
Sofascore was on a mission: acquire a high volume of engaged sports fans from around the world, without blowing the budget. The team wanted to scale efficiently, ensuring strong user retention and cost-effective installs in both their existing and new markets.
Challenge
As a go-to destination for live scores and stats, Sofascore had a loyal user base — but needed a performance partner who could bring in new, equally valuable users across diverse markets. The biggest hurdles? Expanding into unfamiliar regions like India, Turkey, and Romania while keeping the CPIs low and user quality high.
Solution
In January 2025, Sofascore kicked off its partnership with SpinX in Brazil and Italy. Results came in hot. Energized by early success, we quickly scaled the campaign to seven more regions, including India, Mexico, Indonesia, Finland, Kazakhstan, Chile, and Vietnam.
With our direct access to premium supply, real-time campaign optimization, and creative strategies tailored to sports enthusiasts, we:
– Tapped into audiences likely to engage deeply with Sofascore’s odds and live stats
– Focused on high-retention installs that actually converted and stuck around
– Maintained profitable CPIs while expanding into new geographies
Results
The numbers — and users — speak for themselves:
- Best-in-class retention among all media partners
- High-quality users who stayed active and engaged
- Fast, efficient scale into 14 countries within just a few months
By April, the campaign had hit key performance milestones across core markets like Brazil, Italy, India, and Mexico. Momentum continued building into May, with spend and scale growing by over 40% month-over-month by the third week of the month.
Top-performing countries in terms of user volume remained Brazil, Italy, India, and Mexico, while emerging markets such as Indonesia, Finland, Kazakhstan, Chile, and Vietnam began gaining traction as investment and campaign optimization increased.
“SpinX enabled us to scale fast without compromising the quality that Sofascore is known for. With each new market, we’re seeing measurable growth — and we’re just getting started.”
Campaign Snapshot
– Start Date: January 2025
– Initial Markets: Brazil, Italy
– New Markets Added: India, Mexico, Indonesia, Finland, Kazakhstan, Chile, Vietnam
– Target Event: First 15 Odds Impressions
– Focus: High retention, low CPI, and global scale with premium user quality
With new market entries and a U.S. launch on the horizon, Sofascore is just getting started — and we’re proud to be part of the team behind the scoreboard.
